Our tools are ideas & creativity, and our purpose is to deliver results for our clients' brands. We do this with passion, skill and commitment.

We help breathe life into Brands.
We help in giving them a voice.
We use powerful creative ideas and design to solve problems, leverage opportunities and help build strong relationships between brands and people who consume them.

When you work with Plan B, you are assured of three things:-

    1. We will nourish your brand with original thinking & ideas and help you create an asset that is healthy and strong.
    2. We will bring clarity to your business with sharply focused thinking and our unique branding process.
    3. You will achieve your business objective:-
            a. Whether your objective is to increase market share or create awareness.
            b. Whether you are seeking to turnaround your brand or planning to launch a new brand.
            c. Whether it is a logo redesign or a clutter breaking packaging design.

Plan B entered the world of branding and advertising with one and a half chairs, two people and a burning desire to do the right thing - to provide world class thinking and ideas that deliver results for clients business, This was in direct contrast to an industry obsessed with awards and self promotion.

Plan B exists today, fuelled by the purpose of why it was born in a tiny room on January 1,2006.

Put simply, we do what it takes to help our clients' brands & businesses grow and we would like to believe that we do that better than anyone else.

Our list of service is extensive. We would love to do all of them for you but if you want to engage with us on just one or two of these services, we would be more than happy to help!

CAPABILITIES:-

• Logo & Identity Design
• Packaging Design
• Product Design
• Retail Design
• Online Strategy
• Communications
• Advertising
• Television
• Print
• Radio
• Out-of-Home
• Point-of-sale
• Digital & Mobile
• Website & Microsite design & development
• SEO & PPC strategy
• Social Media & Relationship Marketing and Management
• Media Planning

20 years + Experience: The core team at Plan B has collectively spent over 100 years in critical roles in multinational advertising and marketing companies like JWT, Ogilvy, Contract, Grey Worldwide, Saatchi & Saatchi, etc..

Quality of Experience: The core team has played leadership roles on top brands across a wide range of industries. From FMCG to Durables. Information Technology to Telecom. From Health Care to Hospitality. In almost all cases, the team has played leadership roles in the success of  brands at every stage of their life cycle. From brand launches to re engineering aging brands. The quality of the experience has been wide, deep and rich.

Driven by your success: Plan B is driven by the results it is able to provide to clients' brands & businesses. We are not driven by recognition from our peers. So clients market shares matter. Not advertising awards. In almost all cases, our contracts with clients are deeply linked with brand performance.

Prolific with ideas: We love ideas. We are passionate about them. And we have loads of them. We can crush any problem with a torrent of ideas. We have far too much experience in the industry to believe that every problem has only one solution. We know that there are multiple ways of dealing with marketing and branding challenges. We demonstrate our ability to come up with multiple solutions on every single assignment.

Operational Excellence: No idea is of any use if it does not get implemented. We excel in our execution combining efficiency, speed and agility in every single task.

Cutting edge process: Our Brand Code process energises our thinking, gives it direction and serves as the cornerstone of our strategy development.

Respect for time: We take our commitments seriously - from meeting deadlines to getting to meetings on time. 

WYSIWYG: What you see is what you get. Unlike the MNC agencies, with Plan B, the people you see in the first meeting are the people you meet everyday in the meetings henceforth. 

Which means that from the first meeting to the last and from the big campaign to the smallest task you will meet with and engage with our core team. 

There are two outcomes of the process of discovery.
1. A clear definition of the problem or opportunity.
2. A clear truth or insight that will drive the Brand Code.

 The more rigorously we dig, the better the result. The "truth" or insight will drive the Brand Code and a clear definition of the problem will drive the actual strategy.

 We use a combination of scientific research, grunt work and plain insightful thinking as our tools of discovery. We have extensive experience with marketing research as well as a practiced eye that can read between the lines of the research.

The core of everything at Plan B is the Brand Code.

The Brand Code is a strong point of view about what the Brand believes in.
Articulating it helps give a Brand its voice; helps breathe life into it; and inspires all brand decisions,  from products to communication. We are experts in unearthing and articulating the Brand Code.

The Brand Code is not a substitute for the rigorous planning process. It only serves to direct it, be its guiding light.

The Brand Code requires creativity and it needs rigorous discipline. And it is this carefully crafted blend of the beauty of design and discipline of business thinking that makes Plan B a special place.

Predictably, this is the most exciting stage of the process.

The Brand Code and consumer insights form the basis of the creative strategy as well as the springboard for our creative ideas. Our team of graphic designers and writers, interpret these insights -developing communication that is disruptive, relevant and results oriented.

This is the 'roll-up-sleeves' stage of the process. We use our unique "Plan B Standards" process that ensures uniformity and high quality implementation of the design programme.

Our in-house team works closely with approved vendors to mount a cost-effective roll out programme.

The thing is, we have a Point-of-View(POV) on most things in life. And we love to hear diverse points-of-view all the time. On this page we share some of our thoughts on subjects that we think deserve a POV.

One Friday, every month, we spend time in our cafeteria chatting about stuff that excites us. We invite pople from all creative streams to share their ideas, thinking and points-of-view with us. These sessions are short and inspiring- as long as it takes to finish a pint of beer!. Everyone's invited.

The digital online medium presents a unique set of opportunities to the modern brand manager for online branding. While it's not entirely possible to replicate the 'touch' and 'feel' experience, a smart digital branding strategy results in an immersive experience that engages the customer in a continuous dialogue and results in a stronger relationship.

The possibilities are immense, with options viz. concept websites, interactive micro-sites, product websites, widgets & mobile applications, tailored games and contests that capture the imagination of the customers. Brands, new and old, alike, can create and enhance the branding experience beyond the traditional.

It's not all fun and games though. We kick start the process with a thorough brand analysis that involves research, audit and measurement of the brand equity, based on parameters that are agreed upon. This information when disseminated, serves as the foundation for architecting a digital branding strategy. Next is the execution by means of appropriate concepts, visual, marketing, copy and web design elements that are aligned with the overall online branding strategy.

Be it digital strategy, creative execution, online advertising, media planning, project management or client servicing, we have some of the best minds in the industry working for us. Discovering and delivering the best, this has always been our continuous quest.