Get these answers right and everything that follows — the advertising, the packaging, the social media — becomes sharper, more focused, and more effective. Get them wrong and you end up spending money on communications that don’t add up to anything.
Brand strategy is the thinking that comes before the doing. It’s answering the questions that most brands skip: Who are we for? Why should they care? What should they remember about us? How are we different from everyone else in this category?
Either way, here’s what we can help with.
Typically 6 to 10 weeks, depending on the scope. A brand positioning exercise for a single brand is faster than a full portfolio architecture review.
Not always. If you have recent consumer research, we’ll use it. If not, we can include a research phase. But we won’t insist on research for the sake of it — sometimes the insight is already sitting in your sales data or your customer complaints.
A clear strategic document that becomes the reference point for everything your brand does. Positioning statement, target audience definition, brand personality, key messages, and a distinctive brand framework.
